Top 10 Wedding Photography Trends in Canada and USA

Liberty Grand | Maya Kovacheva Photography

Here are the top 10 photography trends in Canada and USA.

1. Drone Wedding Photography and videography

Drone wedding photography and videography has become a major trend in recent years, taking the industry by storm. Here’s why it’s popular and how it might evolve:

 

Soaring Popularity:

 

  • Cinematic Experience: Drones offer a bird’s-eye view, capturing sweeping aerial shots of the venue, surrounding landscapes, and the wedding ceremony unfolding. This adds a dramatic and cinematic flair to wedding videos, unmatched by traditional videography.

  • Unique Perspectives: Drone footage allows for creative angles and shots impossible to achieve on the ground. Imagine capturing the first dance from above, or the grand entrance of the couple with the entire venue as the backdrop.

  • Emotional Impact: The vastness and grandeur captured by drone shots can add a powerful emotional layer to the wedding video. It creates a sense of occasion and highlights the significance of the day for the couple.

Drone wedding photography and videography is here to stay, but it will likely continue to evolve alongside advancements in drone technology and videography techniques. It’s a powerful tool for capturing unforgettable memories in a truly unique way.

2. pre-wedding photoshoots

A pre-wedding photoshoot, also sometimes called an engagement shoot or couple’s shoot, is a photo session that couples take together before their wedding day. It typically happens a few months beforehand with the photographer they’ve hired for the wedding itself.

 

There are a few reasons why pre-wedding photoshoots are popular:

 

  • Get comfortable in front of the camera: Being photographed can feel awkward, especially for people who aren’t used to it. A pre-wedding shoot gives the couple a chance to get used to their photographer’s style and direction, and loosen up a bit before the pressure of the wedding day.
  • Capture some unique photos: The pre-wedding shoot lets the couple choose a location or theme that might not work on the wedding day itself. They can wear more casual clothes or explore a special place that holds meaning for them.
  • Get creative: Pre-wedding photoshoots can be a lot of fun! Couples can come up with creative themes or poses, and end up with some truly special photos to remember.

So, while it’s not essential, a pre-wedding photoshoot can be a great way to relax, get some amazing photos, and prepare for the big day!

3. Destination Elopements

Destination elopements are a booming trend in wedding photography, and for good reason! Here’s why:

 

  • Uniqueness and Adventure: Couples crave a wedding experience that reflects their personalities. Destination elopements allow them to tie the knot in a stunning location, like a mountain peak, a secluded beach, or a charming European town. It becomes an adventure they’ll cherish forever.

  • Focus on Intimacy: Elopements are all about celebrating love with just the couple (or a few close ones). This allows photographers to capture genuine, raw emotions during the ceremony and vows.

  • Creative Freedom: Photographers have a wider canvas to work with. Breathtaking landscapes, unique architecture, and vibrant cultures provide endless backdrops for capturing the couple’s special day.

  • Storytelling Potential: A destination elopement is more than just photographs; it’s a story. Skilled photographers can capture the journey, the emotions, and the essence of the couple’s adventure in a series of beautiful images.

This trend is likely to continue growing as couples seek out meaningful and personalized ways to celebrate their commitment.

4. Content Creation

Content creation is a massive trend in wedding photography, and it’s fundamentally changing how couples experience and share their big day. Here’s a breakdown of this trend:

 

Shifting Focus:

 

  • Beyond the Album: Traditional wedding photography focused on creating a formal album of posed and edited photos. Content creation is about capturing a broader narrative, including candid moments, behind-the-scenes glimpses, and real-time social media-ready content.

  • Engaged Storytelling: The photographer acts as a documentarian, weaving together the emotions, energy, and atmosphere of the wedding day. This allows couples to relive the experience and share it with loved ones in a more personal and immersive way.

Rise of the Content Creator:

 

  • Multi-Platform Approach: Wedding content creators often use a variety of tools and techniques. Photography is still crucial, but videography, drone footage, and even instant editing for social media sharing are all part of the package.

  • Social Media Savvy: These photographers understand the power of social media. They can capture content perfect for platforms like Instagram Stories, TikTok, and Facebook, allowing guests to experience the wedding virtually and keep the celebration going online.

Content creation is more than just a trend; it’s reshaping how wedding photography captures and preserves memories. It allows couples to share their love story in a way that’s personal, engaging, and built for the digital age.

5. Technological Advancements:

Mirrorless cameras have become a major force in wedding photography, and for several reasons:

 

  • Discreet and Silent: Mirrorless cameras are generally smaller and lighter than DSLRs, making them less obtrusive during the ceremony and reception. The silent shutter allows photographers to capture candid moments without disrupting the flow of the day.

  • Superior Autofocus: Many mirrorless cameras boast lightning-fast and accurate autofocus, especially in low light conditions often encountered at receptions. This ensures crisp photos during emotional speeches and first dances.

  • Real-Time Feedback: Electronic viewfinders (EVFs) in mirrorless cameras provide a real-time representation of the final image, including exposure and white balance. This allows photographers to make adjustments on the fly and ensure they capture perfect shots.

  • High-Resolution Images: Modern mirrorless cameras offer exceptional image quality with high megapixel counts, allowing photographers to produce stunning enlargements for couples.

Mirrorless cameras are here to stay in the world of wedding photography. Their technological advancements and practical advantages are transforming how photographers capture the most precious moments of a couple’s special day.

6. Natural & True-to-Color Editing

Natural & True-to-Color Editing is a refreshing trend. Here’s why it’s gaining traction:

 

  • Timeless Appeal: These edits prioritize authenticity over fleeting trends. Photos with accurate colors and balanced lighting capture the true essence of the wedding day, ensuring they won’t look dated years down the line. Couples can revisit these cherished memories without feeling they’ve been heavily manipulated.
  • Focus on Emotion: True-to-color editing allows genuine emotions to shine through. Subtle adjustments enhance the natural beauty of the scene and the people in it, ensuring smiles, tears, and laughter are portrayed realistically.
  • Classic Elegance: This editing style leans towards a timeless and elegant aesthetic. Photos appear polished and professional without the heavy filters or dramatic color shifts sometimes seen in other trends. The focus is on the beauty of the couple, the venue, and the overall ambience of the wedding.
  • Versatility: Natural edits provide a great foundation for couples who want to personalize their photos later. They can add subtle tweaks or filters to match their taste without compromising the core integrity of the image.
  • Aligns with Documentary Style: This editing style complements the documentary photography trend that prioritizes capturing real moments.

Overall, Natural & True-to-Color Editing is a trend that prioritizes authenticity and emotion. It allows couples to cherish timeless memories of their wedding day in a way that feels true and beautiful for years to come.

7. Blurred Action Shots

Blurry action shots in wedding photography are a unique trend gaining traction lately. Here’s a closer look at this artistic technique:

 

  • Adding a Touch of Magic: A slight blur can add a dreamlike quality to photos, taking them beyond a simple snapshot and creating a more artistic and evocative feel. It infuses a sense of movement and energy, capturing the whirlwind of emotions on a wedding day.
  • Perfect for Specific Moments: This technique shines during dynamic moments like the first dance, energetic speeches, or joyful celebrations. The blur artistically portrays the movement and excitement of the scene, creating a sense of nostalgia and looking back on the day as a joyous blur.
  • Not for Everything: While blurred action shots can be captivating, it’s important for photographers to use them strategically. Overused blur can be distracting and take away from the clarity of important moments like vows or exchanging rings.
  • A Balance is Key: The best wedding photography collections will likely incorporate a mix of sharp, focused shots alongside well-placed blurred action shots. This creates a dynamic visual narrative, capturing both the timeless elegance and the joyful energy of the wedding day.
  • Skilled Execution Matters: Not all blurs are created equal. Achieving the perfect amount of blur requires a skilled photographer who understands shutter speed and camera settings. A poorly executed blurred shot can appear blurry due to camera shake, resulting in a less desirable effect.

Blurred action shots are a creative trend that can add a unique touch to wedding photography. When used strategically by a skilled photographer, they can capture the essence of a wedding day’s energy and create beautiful memories with a touch of artistic flair.

8. Film photography

Film photography is experiencing a resurgence as a wedding photography trend, offering a unique aesthetic and experience for couples seeking something different. Here’s a breakdown of this trend:

 

  • Nostalgia and Timelessness: Film photographs boast a classic, timeless quality. The soft focus, rich colors, and organic grain evoke a sense of nostalgia and romance, setting them apart from the sharpness of digital photos. These photos are likely to age beautifully, becoming cherished keepsakes for years to come.
  • Intentionality and Limited Takes: Unlike digital photography with its endless capture possibilities, film encourages a more deliberate approach. With a limited number of shots per roll, couples and photographers have to prioritize moments and curate the story. This can lead to a more heartfelt and authentic collection of photos.
  • Focus on Emotion: The slower pace and focus required with film photography can lead to capturing more genuine emotions on the wedding day. Photographers might concentrate on capturing candid moments and interactions rather than staged poses, resulting in a more natural and emotional storytelling experience.
  • Uniqueness and Artistic Appeal: Film offers a distinct aesthetic that digital photography can’t quite replicate. The unpredictable nature of film, with its light leaks and variations in color, adds a layer of artistic charm and uniqueness to the final images.
  • Not for Everyone: While film photography has its allure, it’s important to consider its limitations. The higher cost, longer turnaround time, and lack of instant edits might not be ideal for all couples. Additionally, some couples might prefer the control and precision offered by digital photography.

9. Direct flash photography

Direct flash photography is making a comeback in wedding photography, but with a fresh twist. It’s not just about replicating the harsh lighting of older snapshots. Here’s why this technique is popular:

 

  • Creative Control and Drama: Skilled photographers are using direct flash strategically to create a bold and dramatic look. This can involve casting harsh shadows, emphasizing textures, and adding a high-fashion vibe to the photos. It’s a deliberate choice for a unique aesthetic, not an oversight.
  • Freezing the Moment: Direct flash is perfect for capturing fast-paced moments on the dance floor. The burst of light ensures clear, sharp images of people and their expressions, even in low-light situations. It allows photographers to document the energy and excitement of the celebration in detail.
  • A Touch of Vintage Flair: The technique evokes a sense of nostalgia, reminiscent of old party photos or even fashion photography. It adds a touch of vintage charm and playfulness to the wedding visuals.
  • Not for Everything: Direct flash isn’t suitable for every situation. Overuse can create harsh shadows and unflattering light on faces. It’s best used strategically for specific moments or stylistic choices. Most photographers will likely combine it with other lighting techniques for a well-rounded look.
  • Mastery over Technique: The key to successful direct flash photography lies in the photographer’s skill. Understanding flash settings, positioning, and diffusing techniques is crucial to achieve the desired creative effect without compromising image quality.
  • A Modern Take: This trend isn’t simply a revival of old techniques. It’s about using direct flash in a controlled and artistic way to create a unique and contemporary aesthetic. It adds another tool to the photographer’s belt for storytelling and capturing the energy of a wedding day.

Direct flash photography is a trend that injects a touch of creativity and drama into wedding visuals. When used skillfully, it can create a unique and captivating record of a couple’s special day.

10. Under the Veil Wedding Portraits

Under the veil wedding portraits are definitely a trend on the rise in wedding photography, and for good reasons:

 

  • Romantic & Dreamlike Quality: The veil adds a layer of softness and mystery to the portrait. It diffuses light beautifully, creating a romantic and ethereal feel. This is perfect for capturing the bride’s elegance and anticipation on her wedding day.
  • Symbolic & Intimate Moment: The veil can symbolize the start of a new chapter for the couple. Photos taken under the veil capture a private and intimate moment between the bride and groom, often just before the ceremony. These photos can be especially cherished as they showcase the emotions and anticipation leading up to the “I do’s”.
  • Creative Storytelling: The veil can be used creatively to frame the couple or create a sense of movement and drama in the photo. A skilled photographer can use the veil to tell a visual story about the couple’s love and commitment.
  • Versatility: Under the veil portraits can be captured in various styles. Some photographers might opt for a classic and timeless look, while others might use the veil to create a more modern and dramatic image.
  • Focus on Emotion: The key to successful under the veil portraits lies in capturing the emotions of the bride and groom. A skilled photographer will use lighting, posing, and angles to create a sense of intimacy and connection between the couple.

Overall, under the veil wedding portraits offer a beautiful and symbolic way to capture the emotions and intimacy of a wedding day. It’s a trend that allows photographers to showcase the bride’s elegance and create a sweet memory of this special moment for the couple.

Other Blog Post to Read: A Look at Popular Wedding Photography Styles and Trends in 2024.